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The De Beers Group of Companies today announced that its Auction Sales business intends to conduct viewings of auction lots at the Special Notified Zone (SNZ) in Mumbai, India, in November 2015 ahead of its December 2015 auction events.

Under the current schedule, the full range of products to be offered for sale at the December auction will be available for inspection at the SNZ in the Bharat Diamond Bourse from 27th November.

Neil Ventura, Executive Vice President of Auction Sales, said: “The opening of the SNZ in Mumbai is a positive development for the Indian industry and the team look forward to hosting viewings of our auction lots in India for the first time. Offering these viewings at the SNZ creates a platform for serving existing and new customers with greater convenience in their local market enabling them to inspect the full spectrum of rough diamonds that we sell.  Auction Sales products include rough diamonds that are suitable for the Forevermark programme and demand demonstrated for De Beers’ rough diamonds at Auction Sales continues to be taken into account by De Beers Global Sightholder Sales for the purpose of its Intention to Offer (ITO) allocation process.”

Businesses wishing to attend the viewings and participate in Auction Sales’ online events will first need to apply to become registered Auction Sales customers. Further details on customer registration can be found at:


David Johnson
Tel +44 (0) 20 7430 3434

Lynette Gould
Tel +44 (0) 20 7430 3434

About The De Beers Group of Companies

De Beers is a member of the Anglo American group. Established in 1888, De Beers is the world’s leading diamond company with unrivalled expertise in the exploration, mining and marketing of diamonds. Together with its joint venture partners, De Beers employs more than 20,000 people (directly and as contractors) across the diamond pipeline, and is the world’s largest diamond producer by value, with mining operations in Botswana, Canada, Namibia and South Africa. As part of the company’s operating philosophy, the people of De Beers are committed to Living up to Diamonds by making a lasting contribution to the communities in which they live and work, and transforming natural resources into shared national wealth. For further information about De Beers visit


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